Abbiamo Cura di Te — PMI
Role: Motion Designer, Animator
The Brief
Animated video for PMI. The concept: a single continuous line that draws a two-minute story, telling PMI’s mission and values through a fluid, uninterrupted animation. Project developed from Rome.
The Challenge
Creating an animation where a single stroke continuously transforms for two minutes without breaks — every transition had to be natural, every element had to be born from the previous one. Zero cuts, zero breaks. The result had to communicate care and attention through the delicacy of the line.
The Solution
I designed the entire storyboard as a single narrative line, then animated the transitions between subjects frame by frame in After Effects. The continuous stroke guides the viewer through PMI’s story — from personal care to corporate vision — in a hypnotic visual flow. Watercolor touches add emotion without interrupting the line. Discover my motion graphics services.
The Result
A video where the medium is the message: the continuity of the stroke communicates the continuity of care. Two minutes without a single visual break.
Abbiamo Cura di Te — spot PMI
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