AI Video Production in Rome — Artificial Intelligence Guided by 20 Years of Experience
Artificial intelligence guided by 20 years of artisan eye.
AI VIDEO
AI Doesn't Replace Experience. It Multiplies It.
Anyone can generate a video with AI. Few know when the result is good enough, when manual work is needed and how to combine both. This is the difference between an "AI-generated video" and a professional video that uses AI as a tool.
I integrate Runway, Veo, Kling and AI video generation tools into my VFX and post-production workflow — the same workflow I've used on films and commercials for twenty years. AI produces the raw material, experience transforms it into a result that actually works.
My advantage is context. Twenty years of post-production mean knowing how a final image should look, which artifacts are acceptable and which aren't, how to integrate AI output with real footage, how to maintain visual coherence between generated shots. This know-how can't be improvised.
How I use AI in video production
I create video sequences from text descriptions, reference images or storyboards. I select the tool best suited to the required result — Runway for control, Veo for cinematic quality, Kling for dynamic scenes. Writing an effective prompt requires cinematographic knowledge: knowing how to describe a shot, camera movement, lighting type in terms AI can interpret correctly.
AI generates the base, experience perfects it. Compositing, color grading, frame-by-frame touch-up, integration with real footage — the final result goes through the same artisan process as any other project. I generate dozens of variants, select the best, iterate on details. A trained eye recognizes from the first frame whether the result has potential or should be discarded.
AI excels at exploring creative directions quickly. I can generate dozens of visual variants in hours, not weeks — giving directors or agencies the ability to see and choose before investing in shooting. For anyone who needs to present an idea to a client, this changes everything.
For brands wanting impactful video content on contained budgets, AI offers possibilities that a year ago required sets, crew and shooting days. The result is professional because the process is — it's not an "AI-generated video," it's a professionally produced video that uses AI as one of many tools.
The market for AI-generated narrative content is emerging. Those with both traditional film experience — editing, rhythm, storytelling — and AI tool mastery will be the most sought-after professionals. This isn't the future: it's now. And I'm already here.
Have a project that needs this kind of work?
Why 'knowing AI' isn't enough
The Eye Before the Tool.
Anyone can write a prompt and get a video. The problem is that video will have visual inconsistencies, artifacts, unnatural movements. Twenty years of post-production let me see from the first frame what works and what doesn't — and intervene with the right tools.
Post-producing AI Output.
Raw AI output is the starting point, not the finished product. Color grading, stabilization, artifact correction, compositing with real elements, sound design — everything goes through the same artisan process I apply to any project.
Narrative Coherence.
A video sequence isn't a sum of beautiful clips — it's a story. Maintaining style, lighting, color and rhythm coherence between AI-generated shots requires the same competence needed in traditional editing. Perhaps more.
Frequently asked questions about AI video production
AI video production is the creation of video content using generative AI tools like Runway, Veo and Kling. These tools can generate video clips from text prompts or images. My approach is hybrid: I use AI where it adds value (background generation, creative variations, workflow acceleration) and combine it with traditional VFX skills to ensure professional quality.
No, not completely — at least not today. AI generates increasingly good clips but has limitations: shot-to-shot consistency, precise motion control, human detail quality. The real advantage is in hybrid workflows: AI accelerates certain phases and opens new creative possibilities, but expertise and experience are needed to direct the output. Without a professional eye, AI output remains amateur.
Costs are generally lower than traditional production since you eliminate sets, crew and equipment. A 30-60 second commercial video using a hybrid AI + traditional post-production workflow starts from €1,000-3,000. The main saving is time: what previously took weeks can now be done in days.
My AI toolkit includes Runway for video generation and editing, Veo (Google) for high-quality video, Kling AI for animation and style consistency, and Midjourney for visual concepts and storyboards. I choose the tool based on the required output and integrate everything with After Effects, DaVinci Resolve and my traditional VFX workflow.
Yes, the market for AI short films and series is growing rapidly. The main challenge is maintaining visual and narrative consistency between scenes. This is where experience matters: someone with 20 years of editing and directing knows how to build rhythm, continuity and storytelling even with AI-generated material. It is exactly the type of project where my hybrid profile delivers the most value.
Want to explore AI video
for your project?
Tell me what you have in mind. I'll tell you right away if AI is the right tool and what we can realistically achieve — no empty promises, no hype.