Klinamen — Orion
Role: 3D Animator, Motion Designer, Compositing
The Brief
Video for the story of a multifunctional hub being built in São Paulo, Brazil for Orion. Art direction by Luigi Rascaglia. The video doesn’t directly tell the architectural project’s story — it tells the birth of a new world. Project developed from Rome.
The Challenge
The brief required a poetic, not literal approach. The video had to seem to tell something entirely different — a nucleus exploding, a world being born — before revealing the connection to the architectural project. The challenge was balancing abstraction with commercial message.
The Solution
I created the video in After Effects with Element 3D and 3ds Max: a particle explosion that progressively transforms into the multifunctional hub. The initial nucleus is pure abstract energy — particles, light, matter in formation — organizing and taking architectural form. The visual narrative proceeds from chaos to structure, from dream to reality.
The Result
A video where the viewer enters the narrative without knowing where it leads — and in the end discovers that initial chaos was the genesis of a real architectural project: the Orion Business & Health Complex.
Klinamen — Orion Business & Health Complex
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