Post ProductionGucci — 2012
Gucci Kids
Role: Compositing, Montaggio, Color Correction
The Brief
Spot for the Gucci Kids 2012 campaign. Shot entirely on green screen with children in motion. Project based in Rome.
The Challenge
Green screen with children: flying hair, unpredictable movements, zero margin for error. The compositing had to be invisible, the color consistent with Gucci's visual identity.
The Solution
Green screen compositing in After Effects with obsessive attention to edges and hair. Editing and color correction in DaVinci Resolve with a palette respecting Gucci's visual DNA.
The Result
Spot for the Gucci Kids 2012 international campaign.
Green screen with kids. Anyone who has done compositing knows that hair is the ultimate test — and with children jumping, spinning, moving, every frame is a different challenge. The edges must disappear. The result must look like they were always there.
When you work for Gucci the margin for error is zero. Every detail is under scrutiny. The color grading must speak the brand's language without exception.
After EffectsDaVinci ResolvePremiere Pro
Have a similar project?
Tell me what you need. I personally read every request and respond promptly.