Post ProductionVetrya — 2015

Vetrya

Role: Montaggio, Color Correction

The Brief

Corporate video for Vetrya, a tech group specializing in digital communication and innovative platforms. Directed by Daniele Fiore, produced by MM Productions. Shot at the Orvieto headquarters.

The Challenge

Telling the story of a tech company without falling into the standard corporate video: animated slides, generic voiceover, stock music. The video had to show the people and the space, not the products.

The Solution

Editing and color correction favoring a cinematic rhythm: close-up details, natural light from the headquarters, team faces. The warm, enveloping color grading transforms a corporate environment into something more intimate.

The Result

Corporate video for Vetrya's institutional communication.

Vetrya — Corporate Video

Vetrya's headquarters in Orvieto is a glass building in the middle of the Umbrian countryside. At night it looks like a lantern. We built the video starting from there — from the GPS coordinates, from the light coming through the windows, from the contrast between the technology inside and the landscape outside. Then the people. The mosaic of team faces, the detail of hands on the piano, meetings with colorful chairs. The editing alternates macro and wide angle: the intimate detail and the overall vision.

Vetrya — Orvieto headquarters at night, GPS coordinates

Vetrya — hands on piano, warm color grading

The color grading plays on warm amber tones — wood, skin, golden light. Even the most technological environments (screens, projectors, workstations) are wrapped in this warm palette. The visual message: here technology has a human face.