JOR — Liaison Collection
Role: 3D Artist, Animator, Color Grading
The Brief
Commercial for jewelry brand JOR, Liaison Collection. The concept: a dreamlike world inspired by classical Rome where diamond rings take center stage, presented among the Colosseum, statues and columns in a surreal environment that enhances their preciousness. Project developed from Rome.
The Challenge
Building an entire photorealistic, dreamlike 3D world in Unreal Engine, where every detail — light, materials, water reflections, marble — had to communicate luxury and craftsmanship. The jewelry had to be the protagonist without feeling like a catalog: every diamond ring had to shine with physically accurate reflections.
The Solution
I built the spot’s dreamlike world in Unreal Engine 5 — the Colosseum, classical statues, columns and reflective water surfaces with cinematic lighting. Jewelry was modeled in 3ds Max from original technical drawings with physically accurate materials (metals, diamonds, reflections). Camera movements guide the eye from panorama to individual ring detail. Final color grading in DaVinci Resolve. Discover my 3D animation services.
The Result
A commercial that presents JOR Liaison jewelry as objects of desire — immersed in a world that doesn’t exist but feels tangible. Every ring shines with the same intensity it would have in a real display.
Spot JOR — Collezione Liaison
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