Doppelganger
Role: Compositing Foto/Video, VFX, AI
The Brief
Doppelgänger, a fashion brand, commissioned the creation of a complete visual campaign: photo compositing for 15 campaign images and video compositing for 8 animated loops. Each scene tells a surreal, dreamlike micro-story, breaking away from traditional fashion communication.
The Challenge
Starting from a photo and video studio shoot, each scene needed to be transformed into a world of its own — environments entirely built through compositing around real subjects. The work required visual coherence across 15 photos and 8 videos, maintaining a dreamlike, cinematic style. For backgrounds and some compositing elements I used generative AI, in the early days of this technology — a pioneering approach that allowed creating environments impossible to build in studio.
The Solution
Each image follows the same process: studio shoot with actors and models, subject extraction, environment construction through compositing (Photoshop + After Effects) with AI-generated and hand-painted elements. For videos, the same approach applied to motion: seamless loops with animated environments, particles and subtle atmospheric effects. Unified color grading in DaVinci Resolve to ensure chromatic coherence across the entire campaign. Video and photography (footage): Nicolas Vanegas Sanchez.
The Result
A campaign of 15 photo composites and 8 video loops that defined the Doppelgänger seasonal visual identity — a dreamlike, surreal universe built entirely in post-production, where each scene is a little world of its own.
Making of — Scena Scacchi
Making of — Scena Vigile
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